OUR MISSION
We provide fishermen in the Pacific Northwest with convenient, 24/7 access to high-quality bait and tackle. We proudly support angler organizations to promote the long-term health of salmon populations and the sport fishing industry at large. Whether you're an early riser or a late-night adventurer, we’re here to ensure every angler is fully equipped and ready for success on the water.
THE FOUNDER
Born and raised in Cincinnati, Ohio, Captain Aaron, AKA “Ron,” has always had a deep love for the outdoors and a passion for fishing. From a young age, he embraced the values of hard work, leadership, and environmental stewardship, which were shaped during his time as an Eagle Scout.
In 2008, he and his family made the move to the Pacific Northwest, drawn by its stunning landscapes and world-class fishing opportunities. Now a local resident of Edmonds, WA, Captain Aaron has fully immersed himself in the region’s vibrant fishing culture, becoming a charter captain and sharing his love for the water with others. Whether he’s out guiding clients on the water or exploring new fishing spots, his commitment to conservation and the sportfishing community remains central to everything he does.
Captain Aaron has been fishing his entire life and brings that same passion to managing the Hookup Hut. The products available in the shop are the same ones he personally uses when out on the water, ensuring customers have access to the best gear for a successful fishing adventure.
The Pacific Northwest has truly become home for Captain Aaron, and he’s excited to continue helping fellow anglers find success on the water all year long, day and night.
EVERETT OPERATOR
Born in California and raised in Washington from the age of five, Matt grew up surrounded by the natural beauty of the Pacific Northwest — where his passion for sport fishing took root early on. That love for the outdoors led him to Montana State University in Bozeman, where he studied Fish and Wildlife Management. When he wasn’t in class, you could usually find him waist-deep in the Gallatin River fly fishing for rainbow trout, or up at Bridger Bowl carving through fresh “White Smoke” powder.
After college, Matt and his longtime girlfriend (now wife) moved to Westport, Washington, where he spent ten years working as a commercial and charter deckhand. The couple purchased a small beachside home — later transforming it into a cozy Airbnb before returning to the city so Matt could further his career in the seafood industry.
Over the past decade, Matt has worked for several major seafood manufacturers, managing both domestic and imported programs. As a Sales Director, he’s known for his hands-on approach — from testing new products with chefs in busy kitchens, to engaging customers at trade shows, to collaborating with corporate partners on long-term strategy.
Outside of work, Matt’s greatest joy comes from family and fishing. He and his wife, who first met in middle school, have been married for 12 years and are proud parents to two kids, Wyatt (6) and Addy (8). Wyatt shares his dad’s passion for fishing — you’ll often find them side by side, tuning up the boat, dropping crab pots at sunrise, or chasing King Salmon off the Washington coast.
Matt is thrilled to join the Hookup Hut team and looks forward to helping the business grow across the Pacific Northwest — bringing convenient, quality fishing gear and bait to anglers throughout the region.